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中国国际水果展开幕 多国嘉宾看好中国市场提质机遇,中国国际水果展开幕 多国嘉宾看好中国市场提质机遇_我的网站
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The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views.
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad.
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image.
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
。 中新社上海8月26日电 (记者 姜煜)2026中国国际水果展(CHINA FRUIT)26日在上海揭幕，多国参会者在展会现场对中新社记者表示，看好中国水果市场“提质”带来的广阔机遇。
B | 智利水果出口商协会欧洲、亚洲及中东市场总监夏瑞夫·克里斯蒂安·卡瓦哈尔(Charif Christian Carvajal)表示，中国一直是智利鲜果产业最重要、最具活力的市场之一。随着中国消费者对健康生活方式和高品质鲜果的需求不断提升，智利车厘子、葡萄、苹果等鲜果产品在中国市场受到欢迎，智利希望成为中国水果市场提质发展的合作伙伴。8月26日，2026中国国际水果展(CHINA FRUIT)在上海开幕，吸引全球60余个国家和地区的近300家参展商。 中新社记者 姜煜 摄 “我们今年的参展商数量和展览面积都扩大了一倍，规模增长的原因是我们看到中国消费者对来自包括澳大利亚在内的世界各地的优质鲜果产品日益增长的兴趣。”澳大利亚驻上海总领事馆总领事张威廉(John Williams)说，中国消费升级带来广阔的市场机遇，澳大利亚将努力成为中国市场优质、安全、新鲜的农产品的可靠供应商。 中国国际水果展组委会联合上海对外经贸大学工商管理学院在展会现场共同发布的《中国水果消费行为与趋势洞察报告》显示，中国消费者对新鲜水果的消费场景已从“日常刚需”向“情绪社交”需求进阶，水果逐渐脱离单纯的农产品属性，开始承载情感与生活价值。 “随着消费水平提升，健康消费理念不断深入，中国消费者对于水果的需求正在从满足基本需要向品质化、多元化、个性化方向持续升级。”上海对外经贸大学工商管理学院党委书记谈华说。 2026中国国际水果展由中国食品土畜进出口商会主办，吸引全球60余个国家和地区的近300家参展商，汇聚从行业领军企业到区域特色品牌、再到中国水果行业新兴力量的多层次参展阵容，呈现全球水果产业的多元生态与蓬勃活力。
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